The chief iPhone designer Jony Ive is decided to move on from Apple and start his own design firm. It’s a bit scary thing to Apple because such of our company is has been tied up with idea of singular genius.After the passing of Steve Jobs it was largely accepted that Jony Ive was the man keeping Job’s obsession alive through the design of apple products.
Sir Jony Ive said in a statement: “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer.”
Apple said that they will continue to work with jony and its firm “LoveFrom” on exclusive projects.
The investors are little worried about falling Apple’s sale because before Jony Ive, Retail chief Angela Ahrendts was left in April.
Apple said that the designer role would be split between design team leader Evans Hankey as a vice president of Industrial design and Alan Dye becoming vice president of human interface design. After Steve Jobs there was always a speculation that Jony is move into chief executive’s office but he remains in design division while Tim Cook drove the company onwards
Jony has not only become associative with some of the most popular Apple products like the iPhone and the Apple watch, but was also voice of Apple in all the promotional videos for new devices.